Transformation of Times Square: A 40-Year Journey

Times Square has undergone significant changes over the past four decades, transforming from a bustling auto hub to a pedestrian-friendly destination known for its vibrant nightlife and diverse culture. This journey involved the removal of adult theaters, the construction of office buildings, and the implementation of pedestrian plazas that have reshaped the area.

The Past and The Auto Hub

In the not-so-distant past, Times Square was a major auto hub. The Lincoln Highway began in this area, serving as a critical route for travelers heading west. The streets were regularly filled with cars, making it a typical thoroughfare for commuters and vehicles. However, as traffic regulations and urban planning shifted, Times Square began to evolve into a more pedestrian-friendly space.

The Lincoln Highway to a Pedestrian Plaza

The transformation of Times Square into a pedestrian plaza can be attributed to the efforts of Janette Sadik-Khan. In 2007, Sadik-Khan initiated a project that closed several streets to vehicular traffic, including a portion of 7th Avenue and Broadway between 47th and 42nd Streets. This change not only made the area more walkable but also turned it into a destination rather than a place to pass through. The results were quite dramatic; the area became more lively with more people walking around and enjoying the space.

Disney and the New Amsterdam Theater

The arrival of Disney on the scene was another pivotal moment in Times Square's transformation. When Disney purchased the New Amsterdam Theater in the early 2000s, it marked the beginning of a wave of gentrification that would reshape the area. The New Amsterdam Theater, being a cornerstone of theatrical productions, attracted more visitors and businesses, contributing to the overall vibrancy of Times Square.

Revitalization Efforts and New Landmarks

One of the most visible examples of revitalization is the area around the The Terminal Bar. This historic bar, located near the corner of 42nd and 8th Avenue for many decades, was eventually replaced by a new landmark. The bar, known for its diverse clientele and long history, stood as a symbol of the area's past. Today, the site is occupied by newer establishments that continue to draw crowds.

Playland: From Arcade to Modern Retail

A prime example of the area's transformation is the historic Playland. The large arcade located on West 42nd, which once paid a monthly rent of $170,000, was replaced by a newer, more modern retail space. The venue, once a popular destination for arcade games and entertainment, now caters to a new generation of shoppers and visitors with updated amenities and offerings.

Howard Johnson's Restaurant: Memory and Change

The Howard Johnson's restaurant at 44th and Broadway was another long-standing landmark. This iconic establishment, a symbol of the neighborhood for decades, was eventually replaced by a modern dining facility. The closure and subsequent replacement symbolize the changing dynamics of the area, reflecting the broader trend of gentrification and urban transformation.

Overall, the transformation of Times Square into a more pedestrian-friendly and visually appealing area has been a concerted effort involving both physical changes and shifts in urban planning. These transformations not only enrich the area but also enhance its appeal as a destination for both locals and tourists alike.