Why Did Herrells Close in Harvard Square?

Herrells Ice Cream, a beloved ice cream artisan in the heart of Harvard Square, recently closed its doors. This closure has left many residents and visitors in the area wondering about the reasons behind such a significant event. In this article, we will explore the factors that led to the closure, including the impact of the COVID-19 pandemic, rising rent, and changes in franchise agreements.

The Impact of the COVID-19 Pandemic

The closure of Herrells Ice Cream is not unique to this particular location; it is part of a broader trend affecting many small businesses in urban areas. The pandemic brought about a significant shift in consumer behavior and foot traffic. With increased safety concerns and the subsequent restrictions on social gatherings and public spaces, many ice cream parlors and other retail businesses in Harvard Square saw a sharp decline in customers. To add to this, the adaptability of customers to using online delivery services and virtual experiences further diminished the on-site sales of many local businesses.

Rising Rent and Competition

In addition to the pandemic, rising rents and increased competition from other dessert options also contributed to the decision to close. High real estate costs in prime locations like Harvard Square make it difficult for small businesses to maintain their operations. The newer establishments offering a variety of sweet treats, such as trendy cafes and artisanal bakeries, also posed significant competition. These new businesses sometimes offer unique flavors and innovative desserts that can attract customers away from traditional ice cream parlors like Herrells.

The Closure of Herrells: A Franchise Agreement Turn of Events

However, trenches deepened as a result of a recent development related to the Herrells franchise agreement. The closure of Herrells in Harvard Square was not merely a consequence of economic factors alone but also a contractual decision. Jessica, the franchise owner of Herrells in Harvard Square, was offered a new agreement by the franchise owner. However, Jessica declined this new agreement. Instead, she decided to pivot her career and open a restaurant of her own. This decision, communicated directly from the horse's mouth, provided a new perspective on the closure of Herrells.

A Broader Trend in Small Businesses

Herrells Ice Cream in Harvard Square is not alone in experiencing challenges. Many small businesses across urban areas have been struggling to stay afloat during and after the pandemic. This is a significant trend that highlights the need for businesses to adapt to changing market conditions to survive. The challenges faced by Herrells Ice Cream serve as a reminder that small business owners must be prepared to navigate through economic uncertainties and embrace new opportunities.

Conclusion

The closure of Herrells Ice Cream in Harvard Square is a multi-faceted issue influenced by a combination of global events such as the pandemic, local market dynamics like rising rents and competition, and individual business decisions like franchise agreements. While it marks a significant change for the neighborhood, it also provides valuable insights into the resilience and adaptability required for small businesses to thrive amidst challenges.