How Companies Can Get Their Own Ride at Universal Studios

Universal Studios is a household name in the entertainment industry, renowned for its theme parks and attractions. But how can a company secure their own unique ride in one of these iconic parks? The process involves several stages, from purchasing to corporate sponsorship or movie adaptations. Let's dive deep into the methods and steps involved.

Understanding the Acquisition Process

The company’s management would have to buy the ride on whatever terms they preferred, such as exclusive use for their employees during specific times or another usage agreement. This process is not straightforward and requires substantial investment and detailed negotiation.

Movie and TV Show Adaptations

Based on the high-rising popularity of the film or TV show, Universal Studios would adapt it into a themed ride for the theme park guests. For instance, films like the Fast and the Furious, Back to the Future, Jurassic Park, and Despicable Me have all been successfully adapted into exciting attractions.

Corporate Sponsorship of Attractions

It is not common for Universal Studios to have corporate sponsorships for individual attractions as seen in other theme parks like Disney. However, if a company wants to sponsor an attraction, they can contact Universal Parks Resorts management. This involves several steps:

Determine if there is an existing or potential attraction that aligns with the company's branding and would be beneficial for both parties.

Work out the details of the sponsorship, including payment structure and branding exposure, such as on-site branding and promotional materials.

Negotiate and finalize the agreement to ensure mutual satisfaction and branding visibility.

How Movie Studios Get Universal Studios to Make an Attraction

To get Universal Studios to produce an attraction based on their movie or TV show, a similar process is followed. Here’s how:

The movie studio or production company would first reach out to Universal Parks Resorts management.

They would discuss the potential profitability and branding opportunities for both parties.

Negotiations would take place to determine how much Universal Studios would pay for the use of the intellectual property.

The specifics of the arrangement, including the terms and conditions, would be agreed upon.

Final Thoughts

Getting a ride at Universal Studios is a unique and strategic undertaking. Whether through corporate sponsorship or movie adaptations, the process involves meticulous planning, negotiation, and a clear understanding of both parties' goals. If you’re a company looking to make an impression, securing a ride at Universal Studios can be a powerful marketing tool. Start by assessing the potential benefits and initiating discussions with Universal Parks Resorts. Good luck!