Why Should the Company That Made the Las Vegas Sphere Try to Build It in Other Countries?

Companies that own properties similar to the Las Vegas Sphere are often driven by the quest for obscene wealth, leading them to explore global markets. However, the success of such ventures hinges on several factors, including the uniqueness of the experience, local visibility, and the profitability of hosting such attractions.

Uniqueness and Market Potential

One might wonder why a company that succeeded in creating the Las Vegas Sphere would attempt to replicate it in other countries. Is replicating this experience elsewhere in diminishing its uniqueness? Some may argue that the appeal of the Sphere is in its one-of-a-kind nature, making it a must-see for visitors to Las Vegas. However, similar experiences can attract millions of people who might never visit the city, suggesting a broader market for such attractions.

Location and Visibility Issues

The location of the Las Vegas Sphere is not ideal. Being a long block off the main strip, it is not easily visible from many other areas. In addition, its view is often partially obstructed by buildings, reducing its visual appeal. Even from personal backyards, the Sphere can be seen only from considerable distances, often appearing as a blur of colors rather than a distinct image.

Business Decision and Market Dynamics

While I do not question business decisions, it is important to note that the impacting factors are complex and not always evident. The Sphere was not built to attract general tourists but rather to draw them to a specific location for a particular event or activity. For example, MSG uses the Sphere to get people to come to the city to attend exclusive events.

However, it remains to be seen whether the Sphere can generate enough revenue to justify its cost. Currently, IMAX-like films are running in the Sphere, including nature/landscape films shown several times a day. These films are even limited to showing only a portion of the total seating capacity (5K out of around 20K seats).

The financial sustainability of the Sphere heavily depends on attracting high-paying acts. For instance, only a few acts (like U-2 and Phish with only four performances) have used the facility. Feedback from friends who have experienced these films varies; some found it a great experience, while others might believe it requires more high-profile acts to make it worthwhile.

Conclusion

The success of the Las Vegas Sphere in other countries is highly contingent on overcoming visibility challenges, ensuring it retains its unique appeal, and attracting a variety of financially viable high-profile acts. Failure to do so could indeed harm its marketability, even in locations where it might have otherwise been equally appealing.