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Self help the menegment - Nelson B.

Nelson B. Self help the menegment - wiley publishing , 2005. - 304 p.
ISBN 0-471-70545-4
Download (direct link): selfhelpthemanagementbible2005.pdf
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• Organize. Before you start to write, organize your thoughts. This can be accomplished in a variety of different ways. Some people find that sketching out an outline of major points works to improve their writing, while others find that simply taking time to visualize the final written product does the trick. Whatever your approach, the better organized you are before you start to write, the better will be the finished product.
• Write like you speak. Formal, stilted memos and documents are out; informal, accessible written communications are in. While
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businesses once put a premium on formality in communication, this is no longer the case. Rather than spending hours crafting the grammatically perfect memo of yore, today’s businesspeople would rather jot off a quick e-mail message and use their time more effectively.
• Make it short and sweet. Get to the point quickly, and make your points clearly. Unless the document you’re working on is a technical report containing page after page of test results, there is really no valid reason to fill your written communications with page after page of words when you could have said what you wanted to say in just a couple of paragraphs. Complex, lengthy written communications often get put to the side and are never read, defeating the purpose of writing the document in the first place. But simplicity doesn’t mean stupid; simplicity simply means getting to the point quickly and creating documents that everyone in your organization can read, understand, and implement. Remember, simpler is often better when it comes to putting your thoughts in writing.
• Hone your message. One of the secrets of great writing is the ability to edit and hone a message down to its true essence. As the rule goes, don’t use 10 words when one will do. Good writers know the power of good editing and rewriting. While their first drafts may be pretty good, a good rewrite can turn a pretty good document into one that will knock your socks off. While busy businesspeople shouldn’t dwell too long on their written communications, they should take some time to closely review, edit, and then rewrite their drafts so that they will have an opportunity to really shine.
• Accentuate the positive. While you may have plenty of bad news to communicate within your organization, remember that most people prefer to read positive messages instead of negative ones. And if they prefer a particular kind of message, that means chances are that they will read it and take it to heart. We understand that you’ll sometimes need to report bad news, but when
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you do so, always be sure to give your colleagues options for counteracting the bad news.
THE TECHNOLOGY ADVANTAGE
As you’ve no doubt noticed, there has been a revolution in communications technology over the past decade or so. While communication within and between organizations was once limited to telephone calls, letters sent through the mail, and the occasional telegram or cablegram, today there is an amazing array of technology available for anyone who wants to use communications to his or her advantage. From fax machines, to voice mail and e-mail, to mobile phones and pagers—and much, much more—staying in touch with business associates is easier and less expensive than ever.
And the right communications technology really can make a big difference in the success of organizations, especially small businesses. Why? Because small businesses are typically able to adopt and take advantage of emerging communications technology more quickly than can large businesses. Before committing to a major platform change that could cost many thousands or even millions of dollars, large businesses understandably want to be sure that the platform is stable first. This gives small businesses an opening that many of them are all too happy to fill.
But, at the same time, the example of how small businesses are able to leverage emerging communications technologies to their advantage offers lessons that any organization can benefit from, including these:
• Emulate small businesses by implementing new technologies more rapidly and effectively than the competition.
• Create electronic links to other businesses.
• Use electronic bulletin boards and online data services to gain access to more market data and business opportunities, allowing your organization to quickly attack new opportunities.
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• Use information links to form “virtual corporations” with other businesses, gaining increased market presence while enabling your organization to concentrate on what it does best.
• Take advantage of mobile computing, which can allow your company to compete around the world without setting up expensive branch offices.
Keep a close eye on fast-evolving communications technology. While not every item that hits the store shelves is going to be a winner, the right telecommunications technology implemented in the right way and in the right place can make your organization faster and more flexible and you more personally effective. The faster that information is distributed and acted on in your organization, the more competitive and successful your business will be.
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