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Benetton Fabrica Features, p. 55. Copyright © Stefano Beggiato for Fabrica. Reproduced with permission of Benetton Group.
Volvo for life, p. 60. Copyright © Craig Cameron Olsen. Copyright © 2000-2002, Volvo Car Corporation, Volvo Cars of North America LLC or their related companies. Used with permission.
Revolvolution, p. 65. Copyright © Chris Bailey. Copyright © 2000-2002, Volvo Car Corporation, Volvo Cars of North America LLC or their related companies. Used with permission.
Intel, p. 80. Reproduced with permission of Intel Corporation.
Intel BunnyPeople, p. 82. BunnyPeople™ character is a trademark of Intel Corporation. Reproduced with permission of Intel Corporation.
Intel Bicycle Reflector, p. 85. Reproduced with permission of Intel Corporation.
Nasdaq, p. 89. Copyright © Alex Farnsworth/The Image Works.
RATP, p. 96. Copyright © Sebastien Meunier.
Starbucks, p. 100. Copyright © Vincent Dewitt/Stock Boston.
Yahoo!, p. 106. Copyright © 1999 Yahoo! Inc. All rights reserved.
MTV, p. 107. Copyright © Jan Butchofsky-Houser/Corbis. MTV is a registered trademark of MTV Networks.
Hallmark Flowers, p. 112. Hallmark is a registered trademark of Hallmark Licensings, Inc. Hallmark Flowers, p. 117. Reproduced with the permission of Hallmark Cards, Inc. I-8OO-COLLECT, p. 119. 1-800-COLLECT is a registered trademark of MCI. Guggenheim New York, p. 141. Photograph by David Heald. Copyright © Solomon R. Guggenheim Foundation, New York.
Guggenheim Bilbao, p. 145. Copyright © Margaret Ross/Stock Boston.
The Art of the Motorcycle, p. 147. Photograph by Ellen Labenski. Copyright © Solomon R. Guggenheim Foundation, New York.
Puerto Madero, Buenos Aires, p. 153. Copyright © Michael Dwyer/Stock Boston.
Lion King, p. 161. Copyright © Michael Newman/Photo Edit, Inc.
Crayola Crayons, p. 163. Reproduced with the permission of Binney & Smith Inc., maker of Crayola products. Copyright © Network Productions/The Image Works.
Room Service, p. 175. Copyright © Petter Karlberg.
Project Greenlight, p. 178. Project Greenlight is a registered trademark of Project Greenlight and Greenlight Marks.
ESI Macomber Farm, p. 181. Copyright © 1982, Donald Dietz. Reproduced with permission of ESI Design.
IDEO, Palto Alto, p. 202. Copyright © Roberto Carra. Reproduced with permission of IDEO.
Fuel North America, Euro RSCG MVBMS Partners, p. 203. Copyright © Ruggero Vanni, IMAGELEAP, Inc.
BETC Euro RSCG Paris, p. 205. Copyright © Herve Abbadie.
BETC Euro RSCG Paris, p. 206. Copyright © Herve Abbadie.
CraveroLanis Euro RSCG Buenos Aires, p. 207. Reproduced with the permission of Aper-tura and Target Magazines.
Chapters 1, 2, 4 and 9. VOLVO, VOLVO FOR LIFE and the VOLVO logo are registered trademarks ofVolvo Trademark Holding AB. REVOLVOLUTION is a trademark of Volvo Trademark Holding AB.
Chapters 1 and 5. Wendy Law-Yone, Company Information: A Model Investigation (Washington, D.C.: Washington Researchers, 1980).
Chapters 2 and 3. Akio Morita with Edwin M. Reingold and Mitsuko Shimomura, Made in Japan: Akio Morita and Sony (New York: E.P. Dutton, 1986). Reprinted with the permission of E. P. Dutton Penguin Putnam Inc.
Chapters 2 and 4. Bill Capodagli and Lynn Jackson, The Disney Way: Harnessing the Management Secrets ofDisney in Your Company (New York: McGraw-Hill, 1999). Copyright © 1999 by the Center for Quality Leadership. Reprinted with the permission of The McGraw-Hill Companies.
Chapters 2, 4 and 8. This book makes reference to various Disney copyrighted characters, trademarks, marks and registered marks owned by The Walt Disney Company and Disney Enterprises, Inc., and are used by permission.
Chapter 3. “Overcoming Dyslexia,” Fortune, May 13, 2002. Reprinted by permission.
Chapter 3. John Nathan, SONY: The Private Life (Boston: Houghton Mifflin Company,
1999). Copyright © 1999 by John Nathan. Reprinted with the permission of Houghton Mifflin Company. All rights reserved.
Chapter 4. “The True Colors ofToscani,” Ad Age Global, September 1, 2001. Reprinted with permission from the September 2001 issue of Ad Age Global. Copyright © Crain Communications Inc., 2001.
Chapter 5. “Intel Corporation: Branding Ingredient,” prepared by Leslie Kimerling under the supervision of Associate Professor Kevin Lane Keller (now at the Amos Tuck School of Business, Dartmouth College) for a Stanford University Graduate School of Business class [with the cooperation of Intel and assistance by Dennis Carter, Sally Fundakowski and Karen Alter], December 1994. Reprinted with the permission of Associate Professor Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College.
Chapter 5. Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company. (New York: Currency (a division of Doubleday), 1996). Reprinted with the permission ofDoubleday, a division ofRandom House, Inc.
Chapter 6. Tom McGrath, MTV: The Making of a Revolution (Philadelphia: Running Press Book Publishers, 1996). Copyright © 1996 by Tom McGrath, published by Running Press Book Publishers, Philadelphia and London.