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Buzz marketing with blogs for dummies - Gardner S.

Gardner S. Buzz marketing with blogs for dummies - Wiley publishing , 2005. - 361 p.
Download (direct link): buzzmarketingwithbl2005.pdf
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Susannah earned bachelorís degrees in Print Journalism and American literature at USC. Today she is pursuing a masterís degree in Public Art Studies, examining issues that cross the traditional of boundaries of Internet publishing, journalism and art.
To learn more about her Web design company, visit www.hopstudios.com. She keeps a personal blog at www.unfavorablepink.com, and a blog for this book at www.buzzmarketingforblogs.com.
Dedication
This book is for my partner and husband, Travis Smith, who supports me even when I make it impossible for him to do so. Travis, I would not be who I am today without you.
Author's Acknowledgments
I have so many people to thank for making this book possible, and for having patience with me while I wrote it!
First, hugs and thanks to my husband, Travis. His eagle editing eye and voracious appetite for blogs was a huge help and has improved this book to no end. It has fallen on Travis to keep our lives running smoothly when deadlines loomed, and he has done it all with quiet aplomb. Travis is also responsible for signing me up for my very first email account, and quite possibly for everything that followed.
Thanks are also due to Janine Warner, friend and colleague, who invited me to co-author ďDreamweaver MX 2004 For DummiesĒ with her and started me down this road. Whenever I had questions, no matter how neophyte, Janine shared her expertise with patience and grace ó and despite her own book deadlines!
My long-suffering editor Beth Taylor has kept me on time, and fixed all those late-night typos, run-on sentences and general stupidities. This book would never have been possible without the persistence and determination of Melody Layne, acquisitions editor at Wiley (and a blogger!). Thanks also to my technical editor, Paul Chaney of Radiant Marketing, who kept me on the straight-and-narrow. There are many at Wiley Publishing whose names I donít know but who nonetheless played an important role in making this book possible: Thank you to all of you.
I owe much to my friends, family and colleagues, all of whom were wonderfully patient as I shifted work and life around in order to write. Thank you to my parents, Jan and Phil Gardner, my brother Matt, my sister Debbie, my mother-in-law Pat Smith, and my sister-in-law Virginia Smith. Thanks also to Lance Watanabe, Jae and Karin Sung, Elaine Zinngrabe, Zipporah Lax, Jason and Noriko Manikel, Deborah Nathanson, Tracy Dominick, Robin Rauzi, Amy Leach, Dorothy Ingebretsen, Jordan and Michele Raphael, and Martin and Tracy Spedding.
Most of all, Iím grateful to you, the person reading this. An author is not an author without readers.
Publisherís Acknowledgments
Weíre proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/.
Some of the people who helped bring this book to market include the following:
Acquisitions, Editorial, and Media Development
Project Editor: Beth Taylor
Acquisitions Editor: Melody Layne
Copy Editor: Rebecca Senninger
Technical Editor: Paul Chaney
Editorial Manager: Leah Cameron
Media Development Manager: Laura VanWinkle
Media Development Supervisor:
Richard Graves
Editorial Assistant: Amanda Foxworth Cartoons: Rich Tennant (www.the5thwave.com)
Publishing and Editorial for Technology Dummies
Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director Publishing for Consumer Dummies
Diane Graves Steele, Vice President and Publisher Joyce Pepple, Acquisitions Director Composition Services
Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services
Composition Services
Project Coordinator: Maridee Ennis
Layout and Graphics: Carl Byers, Andrea Dahl, Lauren Goddard, Stephanie D. Jumper, Barry Offringa, Heather Ryan
Proofreaders: Leeann Harney,
Carl William Pierce, TECHBOOKS Production Services
Indexer: TECHBOOKS Production Services
Contents at a Glance
Introduction.................................................................1
Part I: Getting Started with Business Blogs..................................9
Chapter 1: Checking Out Business Blogs......................................11
Chapter 2: Discovering the Buzz about Buzz Marketing........................27
Chapter 3: Building a Business Blog.........................................39
Part II: Setting Up a Business Blog.............................55
Chapter 4: Picking a Blog Solution..........................................57
Chapter 5: Setting Up a Hosted Blog.........................................69
Chapter 6: Taking Control with Independent Blog Software....................85
Part III: Minding Blog Etiquette and Culture...............................107
Chapter 7: Understanding Your Audience.....................................109
Chapter 8: Joining the Blogosphere.........................................125
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