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Ging Visual Using Images Enhance Productivity Decision Making and Profits - Gerard A.

Gerard A. Ging Visual Using Images Enhance Productivity Decision Making and Profits - Wiley publishing , 2005. - 257 p.
ISBN 0-471-71025-3
Download (direct link): visualusingimagestoenha2005.pdf
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28 GOING VISUAL
A decade ago the technology at the disposal of a white-collar lifestyle would typically have included a hardwired phone, a fax, a calculator, a typewriter, and possibly a computer for spreadsheets and word processing. Coupled with the power of digital images, today’s tools—computers, printers, cell phones, personal digital assistants (PDAs), the Internet, and e-mail—are defined by their dynamic portability and enable new communication possibilities for virtually any businessperson. The computer has evolved from a deskbound, number-crunching calculator into a laptop center of business information and communication. The early years of the twenty-first century have ushered in the arrival and mass adoption of an array of mobile devices, such as PDAs and smart camera phones, in which computer and communication functions are built into tiny, mobile packages connected to worldwide networks. It’s difficult today to find any businessperson without an e-mail address. This was unthinkable a decade ago. Ten years from now our reliance on laboriously translating what we see—that is, visible informa-tion—into words rather than communicating with images will be equally unthinkable.
During our wide-ranging conversations with leading businesspeople, technologists, educators, artists, financial analysts, and others who are shaping the future of communication in the digital age, we encountered a striking degree of agreement that, with respect to the evolution of visual communication tools, a tipping point has been reached between skills, economics, and usability, and as a result mass adoption is not only possible, it is inevitable. For the first time in human history, we can capture and transmit an image across the globe in mere seconds. This is a quantum shift in human interconnectedness, and its power is available to anyone who reads this book. Kodak’s Jim Stoffel observed, “I think that if you look at how technology has made it easier to capture important
VISUAL COMMUNICATION 29
information like personal moments, that same thesis applies directly to business. If you have a camera with you on a business trip, you’ll capture important information about that trip. Just as we plan and execute picture taking around a birthday, we should learn to plan and execute in the same way around our travels and our everyday experiences, because clearly that’s important in our business experiences. I went down to Washington recently, calling on various senators, and one of them carries his digital camera all the time because he’s going to meet a ton of people during his day and many times he wants to remember the person who has something to show him and he just snaps a picture. For that senator, using pictures has clearly migrated from his personal life to his business life. There are many of us who are experiencing that same thing.” Communicating using digital data is expanding at such a rapid pace that, as Gail Whipple, vice president of Global Digital Media at IBM notes, “More electronic information has been created in the last two years than in all previous history. Electronic storage is now cheaper than paper storage. That wasn’t true two years ago, but it is now.” Because businesses have gone digital, the jump to Going Visual is a logical one, and Whipple declares, “Any company of any size can use visual media.” The ability to exercise that power by building it into everyday business processes is now a key differentiator for any enterprise—a differentiator between those who will succeed because their communication processes are fast, unambiguous, and inclusive, and those who will remain hobbled by antiquated systems.
In Chapter 2, we present the steps and methods of the Going Visual strategy, which offers a practical guide though the integration of visual communication capabilities into an organization’s everyday projects, goals, and processes.
30 GOING VISUAL
A Brief History of Digital Image Capture
In a little more than a decade, since the introduction of the first commercial digital cameras in 1991, these devices have progressed from exotic, very expensive, highly complex instruments to a ubiquitous, inexpensive, and simple part of our daily lives.
In 1991, a 1.3-megapixel CCD (1,024 x 1,280 pixels), manual-focus black-and-white camera with a hardwired 200-megabyte external hard disk drive, monocolor display, and a total weight of 55 pounds cost $30,000. It was the first commercial digital camera, introduced by Kodak.
In 1994, Apple Computer released the Quicktake 100. It captured a VGA (640 x 480 pixels) resolution image and
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had 1 megabyte of internal memory. Its list price was $739. This camera produced images whose quality was certainly no match for film, but its introduction nevertheless marked the moment when digital photography began its ascent in the mass-consumer market.
Throughout the 1990s, camera manufacturers relentlessly improved the image quality and ease of use of these devices to make them attractive to the average person. On a parallel track, computer operating systems became more image-friendly—capable of transferring images to the computer and storing them once they were there. Software for editing, viewing, managing, sharing, and integrating images into documents was also developed with the consumer in mind. Digital photography went mainstream.
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