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Ging Visual Using Images Enhance Productivity Decision Making and Profits - Gerard A.

Gerard A. Ging Visual Using Images Enhance Productivity Decision Making and Profits - Wiley publishing , 2005. - 257 p.
ISBN 0-471-71025-3
Download (direct link): visualusingimagestoenha2005.pdf
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Adobe’s senior vice president of digital imaging and video, Bryan Lamkin, was excited by the capabilities of camera phones to capture a video snapshot, “I think these phones are actually a big breakthrough in video, I think they are going to make video truly useful. Video is really not about sitting down and watching two hours of footage, it is really about finding the really meaningful 30 seconds and organizing that. I think the phones are a breakthrough in that area.”
For every new opportunity and feature, there is a challenge. Gail Whipple pointed out, “Some of that content is going to be personal, person-to-person kind of content, but much of it is going to revolve around what new services are going to be offered—video clips, airline information, all kinds of things. When you start to think about downloading high-quality images you have to be concerned with digital rights management, business rights management, and the
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bandwidth to effectively enable all of that rich content to move around.”
As amazing as these camera-phone devices are today, it’s important to keep in perspective that from the standpoint of their product life cycle, they are still in their infancy. Drawing an analogy with personal computers, the current generation of products would be about where PCs were in 1985. There will be tremendous evolution over the next few years, shaped by what the technology is going to make possible and by what patterns emerge in terms of which functions users actually value. Imaging, text messaging, creating and interacting with documents, web access, and video creation and viewing are just some of the possibilities we’ve been presented with so far, but there are many more just over the horizon.
Attendees at the Mobile Imaging Summit were asked to evaluate five distinct and complementary evolutionary paths for the imaging functionality of wireless phones and other personal data devices. In each case, they were asked to conjecture whether that functionality is essentially here today or whether it will be delivered in one year, three years, or never—for either technical reasons or customer acceptance reasons.
FIVE EVOLUTIONARY CAMERA-PHONE PATHS
1. The ubiquitous camera
2. The wireless camera
3. The media phone
4. The visual analyzer
5. The visual phone
The first evolutionary path was defined as the ubiquitous camera, focusing on the fact that when a camera is embedded in the user’s cell
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phone, he or she is likely to carry it at all times, unlike a traditional camera (film or digital), which is taken off the shelf only in preparation for a picture-taking occasion—be it a child’s birthday, travel, or a special event. Having evaluated the performance of the many 1-megapixel camera phones provided for their use at the event by Nokia, and considering the recent introduction in Asia of 3- and 5-megapixel units, the majority of summit attendees (65 percent) declared the ubiquitous camera to be real today, an opinion shared broadly across all three industries represented. However, considering the weaknesses of today’s camera phones compared to “pure” cameras, including the absence of lens cover, limitations of optical zoom lenses and flash components, and the difficulty in many cases of transferring images to a personal computer, significant minorities—16 and 19 percent, respectively— opted for the more conservative one-year and three-year time frames.
Overall sentiment was somewhat less bullish with respect to the wireless Camera, a consideration that focuses on the capability to offload images wirelessly, while shooting, directly from the capture device to a storage location or to a recipient, thus effectively eliminating (or at least reducing) the need for media, whether film or storage cards. While only a very small minority (2 percent) deemed this unlikely to ever materialize, most attendees somewhat cautiously forecast the emergence of this capability in either one year (33 percent) or three years (39 percent) down the road. However a significant minority of 26 percent declared it “here today,” reflecting a difference of perception between the telecom attendees, among which 56 percent of respondents expressed that opinion, and the photo-imaging attendees, 75 percent of whom were in the one- and three-year camps.
The third category was defined as the media phone, highlighting these devices’ ability to receive and display high-quality visual media, both still and video, ranging from news to sports clips to maps and directions and much more. Here, too, respondents from the telecommunications industry were most bullish, with the major-
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ity declaring the capability “here today,” whereas photo-imaging respondents were evenly split between today, one-year, and three-year time frames. Computer industry respondents were primarily in the one-year and three-year camps. Overall, 37 percent of attendees voted for “here today,” 33 percent voted for “one year,” and 30 percent voted for “three years.”
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