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Ging Visual Using Images Enhance Productivity Decision Making and Profits - Gerard A.

Gerard A. Ging Visual Using Images Enhance Productivity Decision Making and Profits - Wiley publishing , 2005. - 257 p.
ISBN 0-471-71025-3
Download (direct link): visualusingimagestoenha2005.pdf
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Significant progress in standards development has been made in the past 10 years; in fact, a key reason that visual communication works as well as it does in the Communities of Interest we’ve described in previous chapters is the adoption of imaging standards that allow for the capture, editing, transfer, and viewing of images in formats universal to all of the links in the information chain. Going forward, as the types of multimedia content become more complex and the devices more diverse, the system must continue to build this universality. A central player in these efforts is Microsoft’s Charles Mauzy, whose business card sports the title—take a deep breath—General Manager, Strategic Relations and Policy, Media/Entertainment and Technology Convergence Group.
Mauzy’s job is to work within the various divisions of Microsoft to determine how best to integrate imaging into its overall product and corporate strategy. At the same time, he is reaching out to partners outside the company to improve the interoperability of software, devices, and communication networks in the effort to create what he and others in the industry call an imaging ecosystem.
184 GOING VISUAL
Charles Mauzy
When we walked into Mauzy’s office on the Microsoft campus in Redmond, Washington, the first thing we focused on were the beautiful images displayed on two 21-inch screens on his desk. In a previous career incarnation, Mauzy was an acclaimed nature photographer, and what he said about these pictures provided one of those lightbulb moments in which art, life, and technology come together: “It’s amazing to me how wonderfully the notions of ecosystem and biological systems parallel business. One of the things that I always tried to do in my photography was to construct the image in such a way that, while it may look straightforward at first glance, in fact it contains an ecological message. I spent a lot of time focusing on the geology, the biology, the entire ecology depicted in those images, so that when I want to talk about temperate forests [gesturing to the image of a beautiful forest scene glowing on one of his screens], I can show you that an entire set of ecological principles is illustrated in this particular picture.”
He continued, “Business ecosystems are very much the same. When you start to think about their interdependencies and interactions,
GOING FURTHER VISUAL 185
Temperate forest
you can take the same ideas and principles that I’ve spent years embodying in my pictures and apply them directly to business. It’s the most natural kind of expression. The challenges ahead are not for one single company to solve; they’re not even for just one segment of the industry to solve. This requires an entirely different approach. That’s why I think in terms of this notion of an ecosystem.
“When I approach thinking about the technologies, I step back to the ultimate starting place, which is: What user experiences would I like to see enabled, and how would I like them to work? If what we’re talking about is using technology to enable and expand interpersonal communication for business, let’s start with the way that’s most natural to us, and that’s what we’re doing right now: sitting together, face-to-face, having a conversation. If we’re talking about how we advance our voice communication and voice-sharing technology, it should be as seamless and as painless as what we’re doing right now. If we’re thinking about what videoconference or chat should be like, it should be exactly like what we’re doing right now.
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I should have to think no more about it than just opening my mouth and talking to you. The technology I need should do more than just support that ease of communication; I’d also like to have my life organized, and accessible as a resource, in a way that mimics the situation we’re in. For instance, if I want to talk about my photography or my trip to Whistler with my kids, it should be as simple as leaning over and grabbing a print and handing it to you. We’re really trying to make a simple, ubiquitous set of tools so that even when we’re not sitting in the same room we can enjoy the same level of clarity and simplicity of communication as if we were. There are no barriers really to what we’re doing today in this room, so technology must not create barriers. That’s where we run into problems today. Everybody loves the technology, but it creates barriers, so a lot of what I try to look at is how we, as an industry, can approach solving this problem.”
Not surprisingly, Mauzy’s peers at other key players in the Going Visual game have their own views. However, while these companies compete with each other in the marketplace and see the world through the lens of different corporate cultures and business objectives, we were struck by the high degree to which they are aligned on the fundamentals. Hewlett-Packard’s Tara Bunch, who focuses on building a holistic, unified communication environment in her role as vice president for consumer solutions and services in the digital imaging and publishing group, told us: “If you look at today’s environment, there is a lot of very cool digital gear out there, but it doesn’t all talk to each other. You can’t easily move images and visuals from one environment to another, and as a result, you end up with what we call ‘digital islands.’
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