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Ging Visual Using Images Enhance Productivity Decision Making and Profits - Gerard A.

Gerard A. Ging Visual Using Images Enhance Productivity Decision Making and Profits - Wiley publishing , 2005. - 257 p.
ISBN 0-471-71025-3
Download (direct link): visualusingimagestoenha2005.pdf
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Depending on how the images are used after capture, you may have to ask similar questions regarding the people who will view and/or store the images.
Now it’s time to take the initial step—and go visual.
44 GOING VISUAL
Step 3. Design and Implement an Image Archive
Create a resource that provides access, retrieval, and storage of the images.
An image archive is a dedicated digital storage area where images can be saved in an organized, systematic way. As you will learn, in the early stages of a Going Visual implementation there may be a trickle of images, but as the value of images expands their use throughout the Community of Interest, that trickle becomes a stream, and organizing an archive becomes essential. Our experience is that, in the vast majority of cases, visual information turns out to be more valuable down the road than you anticipate at the outset, so we recommend that you do some degree of archiving— even if it is as simple as preserving the images on CDs with date ranges and project labels. We examine archiving in depth in Chapter 6, “Smart Images: Making Images Work Systematically Over Time.” Here are six questions you should ask in establishing an archive:
1. What are the purposes of the archive?
2. Who has access to the archive? Who authorizes access to the archive?
3. Where does the archive reside? Should it be in-house? If so, where? Or should you go the outsourcing route?
4. What information will be used to search and access the archive?
5. How large does the initial archive need to be to accommodate the number of files and their file sizes you expect to be creating?
6. How will the archive grow, both physically (how will you add storage?) and organizationally (who will be in charge of monitoring
ESSENTIAL REQUIREMENTS OF A GOING VISUAL STRATEGY 45
your archive space and specifying, buying, and installing the necessary upgrades)?
Step 4. Track and Evaluate
Observe and analyze the effectiveness of the Visual Communication strategy in terms of the four essential requirements: increased knowledge-worker productivity, a better and faster decision-making process, the promotion of customer loyalty, and the enhancement of the overall values and mission of the organization.
As mentioned earlier, Going Visual is an evolving process. The more you do it, the better you get at it, and the more instances you find where it can benefit you. Use the following four guidelines to evaluate your progress, based on our set of principles for successful technology adoption.
1. Increasing knowledge-worker productivity. This measure of success examines whether workers who have gone visual are in fact creating visual data that, by virtue of its information-rich nature, is more accurate, unambiguous, and specific and authored in less time with consistently positive results than was previously possible with text or voice only. The key questions are:
• Does the use of images reduce the number and complexity of communications that must be sent in order to make a point?
• Does the use of images reduce the number of errors caused by miscommunication?
• Has the creation and use of images become a natural, everyday reflex?
46 GOING VISUAL
• How have the people who are now creators of visual content progressed in their ability to think and communicate visually?
2. Enhancing decision-making support
• Are the images being captured and viewed speeding the process of getting workers and executives to move from raw information to decision?
• Is a consensus being reached in a more streamlined and effective manner as a result of everyone in the decision-making chain seeing the same information instead of reading or hearing words that they must interpret visually for themselves?
3. Promoting customer loyalty
• Are customers expressing greater satisfaction with respect to their interactions with you?
• When visual information is distributed to clients, do they find it to be an improvement in the process? Are they reporting that the images add to the value delivered to them?
• Does Going Visual appear to have created a competitive advantage for you?
4. Enhancing the overall values and mission of the organization. To a significant extent, positive results in the previous three categories provide reliable confirmation that the organization’s values and mission have genuinely been enhanced. However, the following additional dimensions are useful to examine as well:
• Do images improve communication and interpersonal relationships within the organization and the Community of Interest? In other words, does the use of images, by reducing the number of miscommunications and errors, help people get along better with each other and feel more like a team?
ESSENTIAL REQUIREMENTS OF A GOING VISUAL STRATEGY 47
• At a time when society demands significantly more transparency in business transactions, does Going Visual provide the method to produce the most accurate, meaningful, and accessible activity records possible?
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