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Ging Visual Using Images Enhance Productivity Decision Making and Profits - Gerard A.

Ging Visual Using Images Enhance Productivity Decision Making and Profits

Author: Gerard A.
Publishers: Wiley publishing
Year of publication: 2005
Number of pages: 257
ISBN 0-471-71025-3
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Download: visualusingimagestoenha2005.pdf

USING IMAGES to ENHANCE PRODUCTIVITY, DECISION MAKING and PROFITS
ALEXIS GERARD and BOB GOLDSTEIN FOREWORD BY GUY KAWASAKI
GOING
USING IMAGES to ENHANCE PRODUCTIVITY, DECISION MAKING, and PROFITS
ALEXIS GERARD and BOB GOLDSTEIN
WILEY
John Wiley & Sons, Inc.
To Dany, Valerie, Nicolas, and Stephan
To Katrin
Copyright 2005 by Alexis Gerard and Bob Goldstein. All rights reserved
Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008.
Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
For general information about our other products and services, please contact our Customer Care Department within the United States at 800-762-2974, outside the United States at 317-572-3993 or fax 317-572-4002.
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Library of Congress Cataloging-in-Publication Data:
Gerard, Alexis, 1953
Going visual : using images to enhance productivity, decision making and profits / Alexis Gerard and Bob Goldstein. p. cm.
Includes index.
ISBN 0-471-71025-3 (cloth)
1. Business communication. 2. Visual communication. I. Goldstein, Bob, 1947
II. Title.
HF5718.G45 2005 658.45dc22
2004028847 Printed in the United States of America
10 987654321
Contents
Acknowledgments iv
Foreword vii
Introduction: Getting the Picture 1
chapter 1 Visual Communication: A Short History 15
chapter 2 The Four Essential Requirements and
Five Action Steps of a Going Visual Strategy 35
chapter 3 Putting Going Visual into Practice 55
chapter 4 Solopreneurs: How a Small-Office or
Home-Office (SOHO) Business Grows by Going Visual 85
chapter 5 Imaging Every Day and Everywhere:
How a Midsized Business Wins by Going
from Text to Image 107
chapter 6 Smart Images: Making Images Work
Systemically, Over Time, Throughout a Larger Company 125
chapter 7 Being There by Going Visual 157
chapter 8 Going Further Visual: Five Future Steps 179
afterword New Challenges Ahead 211
appendix Insiders' Views of the Mobile Imaging Industry 219
Index 237
iii
Acknowledgments
This book would not have been possible without the backing of the broad and diverse Community of Interest that formed around the project as it unfolded smart, forward-thinking people from many different fields, all of whom share in the vision that the mainstream use of images is transforming interpersonal communication. Their myriad contributions in the form of information, insights, counsel, and support were invaluable.
Were grateful to the many businesspeople who took time off from their demanding schedules to open their companies to us, and tell us about their experiences Going Visual their successes, the pitfalls they encountered, and their infectious enthusiasm. Our particular thanks to those whose companies are described in this book: Sally Carrocino, Bob Dickey, Dennis Dillon, Jim O’Leary, Russ Mason, and Linda Rudell-Betts.
Our thanks also to the visionary executives at the many technology companies who embraced this project and supported it with their time, influence, and resources. At Adobe Systems Bryan Lamkin, Michael Hopwood, Kyle Mashima, Steve Saylor, and Cari Gushiken; at Eastman Kodak Dan Carp, Carl Gustin, Jim Stoffel, Anthony
iv
ACKNOWLEDGMENTS v
Sanzio, and Joe Runde; at Epson Dan Steinhardt; at Hewlett-Packard Vyomesh Joshi, John Meyer, George Lynch, Phil McKinney, Tara Bunch, Ted Wilson, and Pat Kinley; at IBM Gail Whipple, Adel Al Saleh, Dean Douglas, Peter Guglielmino, Amy Lipton, George Schlaugenhaupt, and JD Zeeman; at LightSurf Philippe Kahn, Robin Nijor, and Dave Kumec; at Microsoft Charles Mauzy, Amir Majdamehr, and Craig Munde; at Nikon Jerry Grossman; at Sprint Pierre Barbeau, Phil Garrison, Jeff Hallock, and Nancy Sherrer. Also Chris Yewdall at DDD Digital Dynamics, David Shoenfeld and Mark Knighton of NextEngine, and Bob Goligoski at Sandisk.
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