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The business of wimax - Pareek D.

Pareek D. The business of wimax - Wiley publishing , 2006. - 330 p.
ISBN-10 0-470-02691
Download (direct link): thebusinessof2006.pdf
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Technology Providers
WiMAX 802.16 and the later 802.20 represent a substantial effort by major IT and telecom players to expand the commercialization of WBA technologies and to create convergent technologies with seamless handling of voice, data and video. The WiMAX objectives are to standardize the WBA technologies, drive down end-user costs and make WBA solutions available to a broader marketplace. The rapid growth and development of the Wi-Fi technology has caused a ‘kick start’ for the new standards. Intel and other chipmakers focus their efforts on
BROADBAND WIRELESS TRENDS: BUILDING MOMENTUM
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©BELLSOUTH - - |J3
Figure 9.14 WiMAX industry structure
bringing scale to the market. WBA vendors are always interested in less expensive chipsets.
The WiMAX Forum plans to enforce standards compliance among vendor members in the same way that the Wi-Fi Alliance has worked. Compliance to standards results in interoperability, which in turn leads to plug-and-play products. In the coming years WiMAX vendors no longer have to provide end-to-end solutions.
They can specialize on base stations or wireless modems. Specialization will result in competitive pricing and value-added innovations. Nearly all laptops are already Wi-Fi-enabled. An increasing number of PDAs and home entertainment devices, as well as a growing number of cell phones are enabled with Wi-Fi chips. It is expected that WiMAX chipsets will be embedded in laptops and other mobile devices within 2006 (Figure 9.14).
Global Spread
The WiMAX standard will represent a great opportunity for emerging markets, rural areas in developed countries as well as populated areas
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WiMAX OPPORTUNITY
Table 9.1 Vendors active in WiMAX space
RF Chip vendors Service providers Equipment vendors and OEMS
Atheros AT&T Alcatel
RF Magic BT Alvarion
RF Integration China Motion Airspan
Sierra Monolithics Covad Aperto
Skyworks FT Motorola
Baseband Vendors Reliance Infocomm Navini
Beceem PCCW NextNet
Intel Qwest Proxim
Fujitsu Telenor Redline
Sequans Siemens Mobile
with a demand for ‘hot-spot’ wireless broadband services. For the emerging markets this new technology will decrease infrastructure costs significantly. Thus, the Asian and Eastern European markets are expected to experience a rapid growth in the use of WBA technology in the years to come. The same scenario is expected for South America (Table 9.1).
In these markets operators are interested in using WiMAX for low-cost voice transport and delivery. The development of these previously underserved markets will establish economies of scale for the equipment and chipset vendors. Costs will be driven down. This will lead to a fast progression to WBA low-cost connectivity all over the world. WiMAX is expected to bring broadband to the masses. Analysts expect WiMAX to succeed as a new global standard in every geographic market, but for different reasons.
PART Four
WiMAX Strategy
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Strategy for Success: Service Providers
The extinction of the dinosaurs shows that time brings the unexpected. Natural history is filled with examples of species that did not evolve as fast as their environment changed. What if the dinosaurs could have developed the aquatic capability of a seal, or the hibernation capability of a polar bear or the intelligence of humans? These abilities may have saved them from extinction. Species extinction shows that, for all its power, evolution is myopic and lacks the flexibility to change quickly.
Modern organizations evolve like species in nature, but unlike natural species, organizations can innovate and respond to external shocks -faster and with greater foresight. Now more than ever, innovations in communications technology are changing the environment in which organizations compete. These innovations not only present organizations with new challenges but also provide them with new opportunities.
10.1 UNDERSTANDING DIVERSITY: SERVICE PROVIDERS
Service providers consist of traditional telecommunications companies -incumbent local exchange carriers (ILECs), competitive local exchange carriers (CLECs), ISPs, cable operators and wireless carriers (cellular
The Business of WiMAX Deepak Pareek © 2006 John Wiley & Sons, Ltd
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STRATEGY FOR SUCCESS: SERVICE PROVIDERS
and mobile service providers) - as well as relative newcomers to the market, such as satellite companies, wireless companies, developers of new wireline broadband technologies and fibre deployment companies.
Incumbent Local Exchange Carriers
ILECs are wireline telecommunications carriers that own the legacy of telephone network within a geographic area. They offer local telephone service, local toll, long-distance, international, Internet access and broadband services.
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