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The business of wimax - Pareek D.

Pareek D. The business of wimax - Wiley publishing , 2006. - 330 p.
ISBN-10 0-470-02691
Download (direct link): thebusinessof2006.pdf
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WiMAX MARKETS
the impact of these initiatives, including wireless broadband access, is not as widespread as desired.
Historically, the solutions were proprietary technologies that operated in a few limited spectrum bands (e.g. LMDS, MMDS). These solutions were also limited to ‘line-of-site’ deployments (i.e. relatively flat, structured terrain where the home receiver required a direct line-of-site to the base station tower).
More recent BWA solutions, along with the WiMAX standard, are overcoming these initial technical limitations and expanding the addressable market. WiMAX will help BWA become a more mature, robust solution for a broader customer base. WiMAX is intended to improve BWA capabilities so that it can provide reliable voice, data and video services across wider operating environments.
WiMAX has been billed as an affordable way to bring the high-speed Internet to poorer and rural regions around the world and cover entire countries with seamless high-speed Internet access for viewing video, making phone calls and completing other data-intensive tasks. Further, WiMAX can meet the expected market demands for basic telephony in developing countries.
In the near future, the demand for WiMAX infrastructure will outpace the demand for 3G/UMTS infrastructure in places such as Latin America, Russia and India. In markets such as these, the teledensity (i.e. the ratio of phone lines to people) remains in the 10-40 % range and their governments are investing in communications infrastructure to help drive economic growth, enabling phone calls and other data-intensive tasks.
7.3 MARKET SEGMENT Enterprise and Commercial Businesses
Enterprises and commercial businesses are increasingly seeking customizable services from their service providers. They not only expect higher bandwidth connectivity services to support demanding applications but also want the bandwidth delivered at greater levels of granularity. Their need for tailored bandwidth encompasses much more than simply data. Service providers need to provide support for data, voice and video traffic according to their customers’ specific business objectives and applications.
MARKET SEGMENT
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Traffic is also no longer treated in the same fashion. For example, terminal traffic should be latency-optimized, while voice or video traffic should experience minimal loss and no packet reordering. At the same time, not being able to cost-effectively connect multiple offices and branches leads to delayed relay of information, which in turn impacts decision-making. In today’s world, the mantra needs to be ‘real-time’. In the case of emerging markets, this can be modified to ‘near real-time’ (or as close to real-time as one can get given the infrastructure). Reducing the time delay for information becomes the key challenge.
The new service model is becoming one of ‘mass customization’ rather than ‘mass production.’ Providers that can customize services for individual customers are more likely to realize the maximum revenue with these customers - all their requirements are acknowledged and fulfilled. Providers and enterprise users are understandably enthused by the potential of WiMAX to alleviate this difficulty. The emerging broadband wireless technology gives users more room to roam. It offers flexibility, ease of use and built-in security.
WiMAX can be an enterprise’s wireless everything with potential to deliver 1.5 mbps/s or better bandwidth for wireless applications. The products can replace or supplement existing high-speed connectivity to administrative offices at a fraction of the cost of fixed T1 lines. WiMAX can also provide physical route diversity that goes beyond leasing a fibre-optic line for redundancy purposes from a secondary carrier.
Regardless of whether enterprise users opt to build networks or buy them as managed services, WiMAX is poised to meet the promise of broadband wireless that cellular, microwave and satellite technologies cannot.
Small and Medium-sized Businesses
This market segment is very often underserved in areas other than the highly competitive urban environments. The WiMAX technology can cost-effectively meet the requirements of small- and medium-sized businesses in low-density environments and can also provide a cost-effective alternative in urban areas competing with DSL and leased line services.
Besides being a good fit for many small- and medium-sized organizations, it turns out that this emerging technology has another major benefit: it will bring fast access to many businesses, particularly in smaller markets that do not have many connectivity options.
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Municipalities and Local Government Bodies
Municipalities and local government bodies have historically made investments in essential services and infrastructure to improve the quality of life and/or increase economic development for their community. Local governments commonly pave streets, supply water and gas, remove rubbish and provide electricity.
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