Books
in black and white
Main menu
Home About us Share a book
Books
Biology Business Chemistry Computers Culture Economics Fiction Games Guide History Management Mathematical Medicine Mental Fitnes Physics Psychology Scince Sport Technics
Ads

The business of wimax - Pareek D.

Pareek D. The business of wimax - Wiley publishing , 2006. - 330 p.
ISBN-10 0-470-02691
Download (direct link): thebusinessof2006.pdf
Previous << 1 .. 44 45 46 47 48 49 < 50 > 51 52 53 54 55 56 .. 107 >> Next

Sustaining innovations are what enable organizations to appeal to more demanding customer segments, and hence to grow. Sustaining innovations can be incremental, year-by-year improvements, or they can be leapfrog-the-competition breakthroughs. Either way, as companies move along their sustaining trajectories, they inevitably ‘overshoot’ at least some and sometimes much of the market, and as a result leave behind those segments whose needs can be satisfied with lower performing and even inferior products.
It is this overshoot that makes disruption possible. Disruptive innovations introduce products that are inferior to currently available products - at least in terms of traditional performance measures. However, they do offer other benefits. In general, disruptive innovations are simpler and more convenient to use, and less expensive than the products and services that tend to dominate mainstream markets (Figure 6.7).
< L Performance
Foothold
>
Time
Figure 6.7 The theory of disruption
CATALYST TO ECONOMIC GROWTH
139
What is a ‘Disruptive Technology’?
A disruptive technology is one which dramatically changes the way things are done. A disruptive technology has the following characteristics.
1. It is simple to use. WiMAX is optimized for NLOS and self-installing systems, which means that users do not need extra skills to make this system work.
2. It is cheap to acquire and deploy. WiMAX is aided by SoCs, RFICs, interoperability and volume, which will drive system costs down to levels not seen in the past. Further, it does not need truck-rolls for installation.
3. It is capable of targetting the masses. WiMAX provides optimum price-performance for BWA large wireless MAN deployments with hundreds of customers per base station and large ranges.
4. It is competitive against established products. WiMAX, more spectrally efficient, offers carrier-grade QOS, prioritization of voice/video and data, and higher network capacity.
5. It is commercialized in emerging markets. WiMAX is viable for deployment in markets where wired broadband is not cost-effective, i.e. underserved areas and the Developing World. It allows the rapid spread of broadband and higher speeds further away.
6. It is fast in technological progress. WiMAX forms the basis for future evolution to mobile BWA. It is the precursor for the next-generation mobile WiMAX standard (802.16e), fixed WiMAX available by the end of 2005, mobile available from mid-2006 in trials and commercial deployments in 2007 (Figure 6.8).
6.6 CATALYST TO ECONOMIC GROWTH
The Industrial Revolution and the subsequent mastering of the mechanical industry and of electricity production have granted prosperity and political clout to some countries. The Digital Revolution and subsequent mastering of the capability to control the technologies of information is a unique opportunity to earn economical and political rewards for the twenty-first century. This new century will see its full advent, building upon a universal access to two-way multimedia information (data,
Broadband penetration
25%
20%
15%
10%
5%
0%
$
Korea
*
Overdeveloped markets
Canada
Taiwan
*
Denmark Iceland ? *
, Belgium Netherlands Switzerland Sweden* ¦ Japan*
Finland Austria * •
. United Kingdom Spam 9 «Germany
'United States
Norway
India
Portugal «Singapore France Thailand New Zealand* *lta|y
i/^'PPin^iay'Lch Republic"1 |r0|and
^ Chiïà^6)^ç0|àà^1îó^êRepublic Greece__Keland
Underdeveloped markets
Luxembourg
*
$10000
$20000
$30000 GDP Per Capita
$40000
$50000
Figure 6.8 GDP impact on broadband penetration
$60000
CATALYST TO ECONOMIC GROWTH
141
sound, living images). Conversely, as in the preceding century, the laggards will fall behind in all domains, from culture to security, from independence to employment.
There are three main features in this revolution towards the digital age:
• The revolution in everyday life - the application. Instant communication of huge quantities of information (data, voice, image, sounds) between individuals and organizations will totally change the whole fabric of business and society.
• The revolution in productivity tools - the technology. Convergence of productivity tools with many different types of products/systems/services sharing common tools (the processor, the network, some software and middleware) has led to a radical shakeout in industry and services due to the fact that this communicating society is changing most of the current business models.
Previous << 1 .. 44 45 46 47 48 49 < 50 > 51 52 53 54 55 56 .. 107 >> Next