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Starting an Online Business For Dummies 4th ed - Holden G.

Holden G. Starting an Online Business For Dummies 4th ed - Wiley publishing , 2005 . - 408 p.
ISBN: 0-7645-8334-4
Download (direct link): startinganonlin2005.pdf
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Proofreaders: Leeann Harney, Jessica Kramer, TECHBOOKS Composition Services
Indexer: TECHBOOKS Composition Services
Publishing and Editorial for Technology Dummies
Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director Publishing for Consumer Dummies
Diane Graves Steele, Vice President and Publisher Joyce Pepple, Acquisitions Director Composition Services
Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services
Table of Contents
Introduction.......................................................................1
You Can Do It!..........................................................1
The Water’s Still Fine..................................................2
Where This Book Is Coming From..........................................3
How to Use This Book....................................................4
What This Book Assumes..................................................4
What’s Where in This Book...............................................5
Part I: Strategies and Tools for Your Online Business.............5
Part II: Establishing Your Online Presence........................5
Part III: Successful Online Business Models.......................6
Part IV: Running and Promoting Your Online Business...............6
Part V: The Necessary Evils: Law and Accounting...................6
Part VI: The Part of Tens.........................................6
An Online Feature: The Starting an Online Business
For Dummies Internet Directory..................................7
Conventions Used in This Book...........................................7
Icons Used in This Book.................................................8
We’re in It Together....................................................8
Part h Strategies and Tools for Your Online Business 9
Chapter 1: Opening Your Own Online
Business in Ten Easy Steps..................................................11
Step 1: Identify a Need................................................11
Getting to know the marketplace..................................13
“Cee-ing” what’s out there.......................................13
Figuring out how to do it better.................................16
Step 2: Determine What You Have to Offer...............................16
Step 3: Come Up with a Cyberbusiness Plan..............................17
Drawing up a business plan.......................................17
Step 4: Assemble Your Equipment and Set Up Shop........................18
Finding a host for your Web site.................................18
Assembling the equipment you need................................19
Choosing business software.......................................20
Starting an Online Business For Dummies, 4th Edition
Step 5: Find People to Help You........................................21
Hiring technical experts..........................................21
Gathering your team members.......................................22
Step 6: Construct a Web Site...........................................23
Make your site content-rich.......................................23
Establishing a graphic identity...................................25
Step 7: Set Up a System for Processing Sales...........................26
Providing a means for secure transactions.........................26
Becoming a credit card merchant...................................26
Keeping your books straight.......................................28
Step 8: Provide Personal Service.......................................28
Sharing your expertise............................................28
Making your site a go-to resource.................................29
Becoming a super e-mailer.........................................31
Step 9: Alert the Media and Everyone Else..............................31
Listing your site with Internet search services...................32
Reaching the entire Internet......................................32
Step 10: Review, Revise, and Improve...................................33
Taking stock......................................................33
Updating your data................................................34
Chapter 2: Choosing and Equipping Your New E-Business........................35
Mapping Out Your Online Business.......................................36
Looking around....................................................37
Making your mark..................................................37
Evaluating commercial Web sites...................................38
Flavors of Online Businesses You Can Taste Test........................39
Selling consumer products.........................................39
Hanging out your professional services............................40
Selling your expertise............................................41
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